The entertainment industry in Scandinavia has a tendency to occupy both ends of the consumption spectrum. In any one month you might see headlines in Norway proclaiming piracy dead, while the country’s Pirate Party campaigns for its own extreme take on a free and open Internet.
Meanwhile, in neighboring Sweden, music streaming on sites as wide-ranging as Spotify to illegal veterans The Pirate Bay shows the area as a home to both legitimate profit and piracy.
Thus, depending on your most recent reading material, the situation for copyright protection and creative rights in the region could swing from doom and gloom to profitable paradise in one sitting.
Unfortunately this piece will have to speak to the former, as Sweden’s movie and television industry this month confirmed that it loses an estimated $100 million annually from piracy in the country.
A Frosty Picture for Swedish Filmmakers
The number arises from a report conducted on Swedish TV and movie consumption in 2014, which included 280 million instances of illegal viewing. Commissioned by the country’s Film and TV Industry Cooperation Committee, the findings show that almost one-quarter of the nation’s market for these productions is being lost to consumption via unlicensed channels.
Inevitably, this leads to a frustrating creative environment for filmmakers and TV producers in Sweden. Citing the issues that providing a home to piracy sites causes for creators both at home and abroad, Per Strömbäck, the reporting organization’s expert on digital trade, says “the situation is not sustainable.”
His analysis is correct, and also the reason that copyright activists advocate so vociferously for stronger measures to protect creators globally. Any one country can give rise to piracy and cause significant problems for creators around the world. The 25% figure shows a major concern not just for Sweden, where the impact is of course most immediately felt, but beyond its borders when productions from other countries are viewed by its citizens, or by using services they host.
The most disheartening part of this latest piracy setback is that Sweden is far from a hospitable place for pirates, at least in terms of upholding copyright law.
On the contrary, the country’s authorities have conducted several raids on piracy server sites this year already, as well as having a hand in bringing the co-founders of The Pirate Bay, which was born in Sweden, to justice.
This is also the nation that just two years ago levied a six-figure fine to an individual for sharing a film illegally. Suffice it to say, the proliferation of piracy in and around Scandinavian countries is not for the want of a strong stance against it by the relevant authorities.
It is the country’s commitment to technological advancement, however, that appears to have set it up as an inviting location for pirates to test their limits. After expanding broadband capabilities in the early days of the Internet, along with encouraging digital consumption of music, movies and television, it was perhaps inevitable that Sweden would become one of the front lines in the fight against piracy.
What is encouraging is the fact that this approach has also allowed legitimate streaming sites to flourish, with the convenience and affordability of what they offer proving a powerful competitor to the lure of piracy sites. The aforementioned headlines in Norway, while perhaps a little overblown, nonetheless prove that legal streaming can make inroads against illegal platforms, given enough time.
With a supportive government and a strong commitment to copyright law, there is every reason to believe that Sweden and its surrounding countries can become a model for entertainment industries around the world, rather than a black mark on the general European trend towards protecting creators.