Tag Archives: Russia

Varied Results for Organizations Who Want Off the World’s Notorious Markets List

Following on from the MPAA’s submission of international offenders who fail to respect American intellectual property to the United States Trade Representative (USTR), the office today released its annual list of “notorious markets,” designed to name and shame those included into cleaning up their act. As has become the norm, it provided relief for some, and throws down the gauntlet for others to up their efforts in the year ahead.

The idea is simple enough: flag organizations and online platforms who facilitate the unlicensed use of American intellectual property.

Seal of United States Trade Representative Exective OfficeBy putting these companies and sites on show for all to see, the USTR forces them to choose a path; either commit to improving the legality of their site by removing content and practices that infringe upon intellectual property rights, or confirm that they have no interest in respecting the law and expect the appropriate authorities to come calling.

Marking the importance of protecting those IP rights, the office’s Ambassador Michael Froman had this to say about the 2014 out-of-cycle report:

“American innovation fuels our economy.  Intellectual property protects the contributions and livelihoods of the 40 million Americans whose jobs are supported by intellectual property-intensive and associated industries. The theft we’re shining a light on today is detrimental not only to creators and inventors, but also to consumers.”

The report singled out entities like Spain’s seriesyonkis.com, China’s Xunlei, and software provider Aiseesoft for their positive progress on curbing infringing content on their respective platforms, since appearing on the list’s 2013 edition.

Providing these positive results is an important element to the report, placed prominently at the front as an example to those who find themselves on the notorious list further in. A prominent example held up by the press is Alibaba, whose subsidiary Taobao facilitated counterfeit operations around the time the Notorious Markets list came into existence. Since then Alibaba has made significant efforts to clean house and went on to make a record debut on the New York Stock Exchange last year.

On the other side of the coin, companies that didn’t make it off the offender’s list must redouble their efforts. The gap between expectation and reality can sometimes be wide, however, as demonstrated in the case of VKontakte. The Russian social network remains on the list despite appealing its presence after it took steps to curb pirated content sharing. But as we discussed in February, VKontakte has made only limited attempts to deal with this illegal activity, and it will evidently take much more for it to reach legitimacy in the eyes of U.S. rights holders.

In the end, legitimacy is exactly what the Notorious Markets list is all about. It recognizes that the copyright economy is worth more than $1 trillion to the United States and a major provider of jobs around the country, and presents those that undermine that value for all to see.

If an organization that appears on the list has no interest in becoming a legitimate business in the eyes of the law, they will of course continue on their path of piracy, in which case more substantial legal power needs to be wielded to remove that threat.

For those who value their business credibility, however, the USTR is simply showing some tough love. Clean up your act, prove your commitment to valuing intellectual property, and next year perhaps your company can be held us as a positive example to follow, rather than an offender to avoid.

Around the World, The Oscars Bring Out Piracy In All Its Forms

The Academy Awards is the crowning jewel in the movie industry’s celebration of creativity; the peak intersection of critical acclaim and mainstream recognition, if the winners haven’t already made waves with the masses.

Every year as the Oscars roll around, however, there’s also the shadow of piracy. As much as a win – or even a nomination – gives each film a boost on the international stage, it also prompts a spike in activity on sites notorious for their copyright infringement.

 

The phenomenon represents all that is wrong with the mentality of piracy, as well as showing copyright infringement in all of its forms around the world.

In the United States we’ve become used to the year’s piracy being communicated in terms of illegal downloads. Popular shows like Game of Thrones and Big Bang Theory inevitably top the list of TV shows, while the year’s biggest box office titles show up with the same reliable frequency. The same contemporary measure and methods apply to The Oscars, where American Sniper headed the list of most downloaded movie in the run up to the awards show. Best Picture winner Birdman can expect to soar up that list in the weeks to come.

Further afield, where connections are less reliable and online access may be limited, more tangible forms of piracy persist. 

A report in the Tico Times explains how Costa Rica sees illegal copies of all the Oscar nominees spread onto the streets and into stores as fever peaks for the awards ceremony. From Birdman to Boyhood, Selma to American Sniper, all of the titles that should be gaining revenue as well as recognition for their varied creative talents are brazenly sold as bootleg DVDs.

This occurs not just on the streets, but in stores alongside other legitimate merchandise, some even with discounts for buying in bulk, making piracy as habitual as running to the grocery store for milk and bread.

Back to the original point, and the study that revealed the Oscars spike in piracy rates confirms just how global is this concern. The research by Irdeto finds Academy Award nominees and winners prompting rises in illegal viewing in all corners of the globe, with the top ten offenders including Brazil,  India, Australia, South Korea and several European nations.

Rory O’Connor, VP of Services at Irdeto confirms: “Our data clearly shows that the rest of the world is paying attention to the Academy Awards and there is significant demand for new movies… leaving room for pirates to take advantage. ”

The challenge for creators and the movie industry is to beat the pirates at their own game, getting out in front of passionate movie fans around the world and reminding them that the best way to support even more creativity in future is to pay for the films they love and the music they enjoy.

Making titles available in good time and educating viewers about release schedules is an important part of this puzzle, as is the ability of viewers to make a moral decision that piracy is an act that only undermines the very thing that draws them to Oscar winners in the first place: a desire to create visual stories that excite the senses and compel repeat viewing.

 

 

A Glimmer of Hope in a Bleak Russian Music Market

Russia isn’t normally the first international location from which we expect positive news on copyright protection, so when it comes we’ll take it in almost any form.

Logo vkontakte.ru

Logo vkontakte.ru (Photo credit: Wikipedia)

The positive in this instance is that the news involves VKontakte, the country’s largest social network and one that has come under substantial scrutiny from rights holders in other countries for its lax approach to preventing copyright infringement.

The negative is that the site is taking only the slightest steps towards rehabilitating its reputation, removing just one option that iPad and iPhone owners can use to access unlicensed content for free. The streaming function on the site allows any audio uploaded by users, including music that should be protected by copyright law, to be accessed across any device on which VKontakte is available.

Those Apple devices are now eliminated from that list, but it still leaves Android, Windows Phone, and any other computing device from which Russian citizens can log in to their main social network. That’s a lot of places they can still support pirated content, and not the most convincing move if VKontakte is trying to get in the good books of foreign rights holders.

The case itself is a microcosm of the wider piracy picture in Russia, where nods have been made to stricter copyright protection by the government but piracy remains a prominent activity.

As we reported late last year, the country made it onto the MPAA’s list of the world’s most notorious markets in terms of copyright infringement, and the International Intellectual Property Alliance has Russia blacklisted for similar reasons.

 

Vkontakte plays a large part in the country’s ongoing status as a rogue nation when it comes to piracy, providing a mainstream platform that presents content for free, without repercussions . If Facebook did the same thing in the U.S. it would be unthinkable, and we could only imagine the swift legal action that would bring a site of even that size to take swift action. To find a silver lining, though, we can at least say that VKontakte – and Russia as a whole – is slowly starting to move in the right direction.

Interestingly enough, the real motivation to become a legal player in a market that currently relies on piracy for its music and entertainment consumption, could lie just a fewborders to the west. In Scandinavia, the popularity of Spotify and other streaming services has coincided with a dramatic drop in piracy rates. Although it is early days for streaming, that success does seem to be slowly resonating in other markets around the world, pushing piracy to the sidelines in the wake of legal services that provide free and near-free access to unlimited music.

Flag of Russia

Flag of Russia (Photo credit: Wikipedia)

Now, with Spotify eyeing the Russian market to the point of an eleventh hour decision to cancel its planned launch early this year, other services may see the potential to profit, even where piracy rules.

Spotify’s hesitance seems to be based on concerns for Russia’s economic stability and other regional concerns, but VKontakte already has stakes in that game and will play whether or not it looks to streaming music as a source of revenue.

Rumors abound that the company, owned by Mail Ru Group, has been in negotiations with major music labels in the U.S., which points to a plan rooted in more legitimate content distribution.

So even though the news is only lukewarm for the moment, the potential for legitimate streaming services to rush in and wash away piracy in one of the world’s most notorious markets for unlicensed content is much more encouraging.

No Cold War-esque Quotas for US Movies in Russia

As many feathers as Russian president Vladimir Putin is ruffling around the world at the moment, Hollywood is not among them. On the contrary, the controversial leader is becoming something of a firm friend to the industry.

Following a commitment from Russia to block piracy sites last year,  Putin this week struck down a proposal limiting the number of U.S. movies allowed into the country. Describing filmmakers in the United States as “talented and successful people we can learn from,” Hollywood’s unlikely ally delivered an uncompromising commitment to giving Russian audiences what they want, without limitation.

Unfortunately, getting what they want when they want it is exactly the issue that president Putin must taken up with his domestic audience if his belief in creativity is to be fully realized. 

Russia ranks among the world’s “most notorious markets for piracy,” according to the Motion Picture Association of America’s (MPAA) own report. Sites based in the country include VKontakte, a domestic competitor to Facebook, and the less well-known but no less damaging Rapidgator.net, both of which are heavily used to share unlicensed content, including many of the American movies that president Putin so admires.

So while the MPAA will undoubtedly applaud moves that keep popular movies flowing into Russia without restriction, it will simultaneously be urging the country’s lawmakers to focus on protecting the copyright of those films when they arrive. This is no less important to Russian filmmakers who would benefit from greater income and legitimate exposure of their work to an audience at home, which is often the launch pad for international acclaim.

Even so, during a period of history in which Vladimir Putin will almost certainly be cast as the villain, it’s an intriguing plot twist to see him going to bat for one of the Western world’s most successful cultural exports.

MPAA Flags Global Offenders in its “Most Notorious Markets” List

A new infringement list created by the Motion Picture Association of America (MPAA) underlines the global commitment required if creators in every country are to be protected from piracy on an international scale.

In a press release on Monday, the MPAA listed a number of sites, particularly in Russia and the Netherlands, that it classed as especially problematic in terms of online piracy.

Piracy demonstration international issue

MPAA list underlines the global piracy problem. | Image Credit: Wikimedia

Rarely far from the headlines, it comes as little surprise that sites in Russia, like the country’s Facebook equivalent VKontakte and the lesser known Rapidgator.net, are at the heart of a trend towards illegal direct downloads and using streaming cyberlockers to access unlicensed content.

But sites based in Europe are no less to blame, with Dutch site Uploaded.net and even Germany’s Netload.in featuring among a shortlist of what the MPAA calls the “World’s Most Notorious Markets.” The list has been submitted to the Office of the U.S. Trade Representative, following the office’s request for input from those familiar with the matter.

While the MPAA’s focus is inevitably devoted to the impact on the U.S. creative economy, its findings speak to the wider struggle facing creators around the world. All too often the sites that take their work without permission are based in countries where their creative reach ends

In an age of global connections and widespread Western co-operation on a number of international issues, it seems unthinkable that no consensus can be reached to take down notorious havens for piracy in locations like Germany, the Netherlands and New Zealand. With wider global concerns at play in Russia movement is perhaps less likely, although even there a commitment has been shown to clamp down on the theft of intellectual property. The country’s efforts have tended to fall down after the tough talk is done, however, as the case of major music labels being forced to take their own legal action against the aforementioned VKontakte demonstrates.

Though the global will may be present, it seems that effective action on the ground is not. It remains for the U.S. Trade Representative to escalate the issue, which requires not just national but international attention if creators in every country are to be effectively protected and receive the revenues they’re due.