You may remember Popcorn Time, the initially innocent-looking app that gained attention (then notoriety) last year when the headlines labeled it “Netflix for Pirates.”
Although that early version proved short-lived thanks to prompt action from rights holders, the site morphed into several other unreliable incarnations in the months that followed, sparking concerns about malicious code and a bizarre turf war between different groups of developers.
After a winter break from the media spotlight, aside from a frank admission from Netflix itself that such piracy sites provide significant competition to its paid service, Popcorn Time appears to be resurfacing in a traditional manner: finding new countries from which to operate, at least until the nearest available authorities catch up with its operators.
Currently that means Europe, specifically Sweden, which is something of an odd choice given the recent spate of raids on piracy server locations in that country. It’s also strange as the service has been removed on another occasion by EURid, the European Registry of Internet Domain Names, which should really send Popcorn Time’s operators running for further flung lands than Scandinavia.
If it followed the path of The Pirate Bay, for example, there would be stops at domain registrars in exotic locations like the Caribbean and South America. That course eventually led to the site being shut down anyway and its owners serving jail time, so perhaps nowhere in the world can truly be labeled a “safe harbor.” That, at least, is something for which rights holders can be grateful.
As usual, Google has a role to play in curbing this piracy. Unfortunately, and also as usual, it seems that the search giant will have to be dragged kicking and screaming to act against a site that flagrantly infringes the copyright of creators big and small.
As the search results to the right show, Google currently puts Popcorn Time at the very top of its search results, helping curious viewers to hurdle one of the barriers to entry. With the more common dot com domain removed, would-be pirates at least have to find a working address for the site before they can begin ripping off titles. Google solves that problem all too easily, and rumors that the app will also be available for download through the official Google Play store will only make the company look worse.
Somewhat amusingly, in that same Wired interview with the anonymous operator of Popcorn Time’s latest incarnation, a different parallel is drawn with the world’s largest search engine. The source, identified only by the name of the site’s mascot, makes the direct comparison between Google and his own service, saying:
“We’re like Google, scraping for new content all over the internet.”
–‘Pochoclin’ of Popcorn Time
While the analogy has some technical basis, it would be harsh to lump Google into the same piracy bag as Popcorn Time, which positions itself to directly undercut legitimate streaming services. Google certainly has its fair share of work – and then some – to do in the fight against piracy, but its business is search advertising, not actively searching for and promoting pirated content.
But even with that indirect distinction, the fact that Google so frequently presents piracy sites, and by doing so legitimizes them, when users perform a search is enough to put the company on the wrong side of the fight. Between YouTube, Android, and its eponymous search engine, it could be argued that Google does as much to facilitate piracy as it does to curb it.
However much running around the world authorities have to do to pursue and prohibit the likes of Popcorn Time, it’s important to remember we also have some major intellectual property battles to fight right here on home soil.