The Academy Awards is the crowning jewel in the movie industry’s celebration of creativity; the peak intersection of critical acclaim and mainstream recognition, if the winners haven’t already made waves with the masses.
Every year as the Oscars roll around, however, there’s also the shadow of piracy. As much as a win – or even a nomination – gives each film a boost on the international stage, it also prompts a spike in activity on sites notorious for their copyright infringement.
The phenomenon represents all that is wrong with the mentality of piracy, as well as showing copyright infringement in all of its forms around the world.
In the United States we’ve become used to the year’s piracy being communicated in terms of illegal downloads. Popular shows like Game of Thrones and Big Bang Theory inevitably top the list of TV shows, while the year’s biggest box office titles show up with the same reliable frequency. The same contemporary measure and methods apply to The Oscars, where American Sniper headed the list of most downloaded movie in the run up to the awards show. Best Picture winner Birdman can expect to soar up that list in the weeks to come.
Further afield, where connections are less reliable and online access may be limited, more tangible forms of piracy persist.
A report in the Tico Times explains how Costa Rica sees illegal copies of all the Oscar nominees spread onto the streets and into stores as fever peaks for the awards ceremony. From Birdman to Boyhood, Selma to American Sniper, all of the titles that should be gaining revenue as well as recognition for their varied creative talents are brazenly sold as bootleg DVDs.
This occurs not just on the streets, but in stores alongside other legitimate merchandise, some even with discounts for buying in bulk, making piracy as habitual as running to the grocery store for milk and bread.
Back to the original point, and the study that revealed the Oscars spike in piracy rates confirms just how global is this concern. The research by Irdeto finds Academy Award nominees and winners prompting rises in illegal viewing in all corners of the globe, with the top ten offenders including Brazil, India, Australia, South Korea and several European nations.
Rory O’Connor, VP of Services at Irdeto confirms: “Our data clearly shows that the rest of the world is paying attention to the Academy Awards and there is significant demand for new movies… leaving room for pirates to take advantage. ”
The challenge for creators and the movie industry is to beat the pirates at their own game, getting out in front of passionate movie fans around the world and reminding them that the best way to support even more creativity in future is to pay for the films they love and the music they enjoy.
Making titles available in good time and educating viewers about release schedules is an important part of this puzzle, as is the ability of viewers to make a moral decision that piracy is an act that only undermines the very thing that draws them to Oscar winners in the first place: a desire to create visual stories that excite the senses and compel repeat viewing.