Australia’s Foxtel Takes Aim at Pirates

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The success of Australian media company Foxtel should not be used as an excuse for piracy, according to its CEO Richard Freudenstein. Speaking at Sydney’s Copyright Forum, Freudenstein contended that the livelihood of professionals in the entertainment industry was being threatened by piracy. “I think there is a real risk that people see this as all about big companies. It’s about writers, it’s about directors it’s about people selling popcorn in movie theatres,” Freudenstein said.

Interestingly, Google’s Australian head of public policy Ishtar Vij responded that the Australian government’s move to crack down on pirates could stifle creativity and place an undue burden on creative professionals. She added, “”Content owners need to be able to control their content online but it can’t be done in a way that compromises the broader ecosystem.” That’s a more assertive position than Google has taken at home in the U.S. Freudenstein responded  to Google, saying, “We’ll have a lot more cats on skateboards and a lot less Game of Thrones,” he said.

The video wars in Australia are set to enter a new stage as Netflix readies itself to enter the market. Just last month Foxtel lowered the price of its basic cable package by half to about A$25. Freudenstein said it was a response to affordability issues. Others contend it was b brushback directed against Netflix. Stay tuned. Things are heating up Down Under.

 

 

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