Following a study by KMPG earlier this year that showed the vast majority of popular or critically-acclaimed movies are legally available online in the U.S., the same research criteria have been applied across the Atlantic.
The results? Very similar availability and an ever-expanding universe of outstanding entertainment for British viewers, all instantly accessible via legitimate online services.
Here are some of the report’s headlines for the UK market:
- All of the top 100 movies at the 2012 box office are offered on at least one of the services;
- 96% of the country’s all time box office hits are offered on at least one of the services;
- 90% of independent films were available on at least one service;
- 75% of top UK 100 TV shows were also available on at least one service.
In actual fact many of the numbers above could be higher as the study doesn’t take into account options like time-shifted viewing available from cable providers or similar services that act as content recorders.
All in all, the findings on both sides of the Atlantic mirror one another and encompass a trend that is inevitably going global. Thousands of services are available across Europe and the incentive for the most successful of them to expand into other international markets is clear. Legal options for the most in-demand and culturally valuable entertainment are coming online all the time, neutralizing one of the last lingering excuses for those who typically take it for free.
The hope for creative industries around the world will be that the rising popularity of legal online entertainment, which provide quick, easy access and improve the consumer’s experience compared to illegal options, will persuade those in more notorious markets to move away from piracy.
If the success of legitimate channels of content consumption continues to grow by turning torrents and illegal downloads into real revenue, the investment in that content and those who create it will be all the greater.