Monthly Archives: December 2014

As Legal Viewing Options Grow Globally, Excuses for Piracy Recede

Following a study by KMPG earlier this year that showed the vast majority of popular or critically-acclaimed movies are legally available online in the U.S., the same research criteria have been applied across the Atlantic.

The results? Very similar availability and an ever-expanding universe of outstanding entertainment for British viewers, all instantly accessible via legitimate online services.

Here are some of the report’s headlines for the UK market:

  • All of the top 100 movies at the 2012 box office are offered on at least one of the services;
  • 96% of the country’s all time box office hits are offered on at least one of the services;
  • 90% of independent films were available on at least one service;
  • 75% of top UK 100 TV shows were also available on at least one service.

In actual fact many of the numbers above could be higher as the study doesn’t take into account options like time-shifted viewing available from cable providers or similar services that act as content recorders.

All in all, the findings on both sides of the Atlantic mirror one another and encompass a trend that is inevitably going global. Thousands of services are available across Europe and the incentive for the most successful of them to expand into other international markets is clear. Legal options for the most in-demand and culturally valuable entertainment are coming online all the time, neutralizing one of the last lingering excuses for those who typically take it for free.

The hope for creative industries around the world will be that the rising popularity of legal online entertainment, which provide quick, easy access and improve the consumer’s experience compared to illegal options, will persuade those in more notorious markets to move away from piracy.

If the success of legitimate channels of content consumption continues to grow by turning torrents and illegal downloads into real revenue, the investment in that content and those who create it will be all the greater.

 

 

 

No Cold War-esque Quotas for US Movies in Russia

As many feathers as Russian president Vladimir Putin is ruffling around the world at the moment, Hollywood is not among them. On the contrary, the controversial leader is becoming something of a firm friend to the industry.

Following a commitment from Russia to block piracy sites last year,  Putin this week struck down a proposal limiting the number of U.S. movies allowed into the country. Describing filmmakers in the United States as “talented and successful people we can learn from,” Hollywood’s unlikely ally delivered an uncompromising commitment to giving Russian audiences what they want, without limitation.

Unfortunately, getting what they want when they want it is exactly the issue that president Putin must taken up with his domestic audience if his belief in creativity is to be fully realized. 

Russia ranks among the world’s “most notorious markets for piracy,” according to the Motion Picture Association of America’s (MPAA) own report. Sites based in the country include VKontakte, a domestic competitor to Facebook, and the less well-known but no less damaging Rapidgator.net, both of which are heavily used to share unlicensed content, including many of the American movies that president Putin so admires.

So while the MPAA will undoubtedly applaud moves that keep popular movies flowing into Russia without restriction, it will simultaneously be urging the country’s lawmakers to focus on protecting the copyright of those films when they arrive. This is no less important to Russian filmmakers who would benefit from greater income and legitimate exposure of their work to an audience at home, which is often the launch pad for international acclaim.

Even so, during a period of history in which Vladimir Putin will almost certainly be cast as the villain, it’s an intriguing plot twist to see him going to bat for one of the Western world’s most successful cultural exports.